SEO is great for bringing potential clients to your website, but what if they do not engage with your law firm on the first visit? Retargeting Ads work to capitalize on every visit to your website by giving your law firm a chance to reengage with potential clients repeatedly, long after potential clients leave the site.
Our Retargeting Ads Benefits
We leverage a full range of internet marketing services that maximizes your firm’s exposure, bringing you a consistent case flow
Highly Targeted Approach
There is no one more qualified as a lead than a someone who has already visited your site, meaning they’ve shown interest in your firm in the past. This root of interest, combined with messaging in your advertisement, will make your firm all the more appealing, and can lift your website conversion rate by as much as 50% by bringing these qualified people back to the site.
Higher Engagement
Remarketing allows you to serve highly relevant ads. People who have seen an ad six times are twice as likely to convert as those who have only seen it once. Click-through rates may decrease over time, but those who do click are more likely to become leads. Additionally, filters that allow you to drop a cookie ID after a certain period of time address the issue of ad fatigue.
Recapturing Lost Leads
The median conversion rate for attorney websites is 2.07%, with the highest performing firms barely exceeding a 6% conversion rate. The reality is that even the best-performing legal websites fail to convert 94% of their visitors. Retargeting helps you win back these visitors. Remaining visible to potential clients and bringing them back to your site is a crucial marketing strategy.
Inexpensive
Retargeting gives you the opportunity to stay in front of potential clients in a very cost-effective way. PPC AdWords can exceed $100 per click, but a click on a remarketing ad will typically cost as little as $1–$3 per click. . You are not charged for impressions. People will see your ad for free. Fees apply only when a user clicks on an ad, which increases ad spend efficiency greatly.
The Market Legal Difference
We leverage a full range of internet marketing services that
maximizes your firm’s exposure, bringing you a consistent case
flow and increasing your bottom line.
One Client Per
Market
There are many companies that will work with multiple firms in the same area. We do not work with multiple firms in the same vicinity with the same practice areas.
Exceptional
Work
We are committed to helping firms find high-value cases. We do not just send traffic. We create tailored law firm growth strategies to get you the best results possible.
Knowledgeable
Experts
Work with industry experts. We have extensive knowledge and experience not only in marketing, but in your practice areas, deliver effective solutions and results.
Superior Customer
Support
We value each and every one of our clients. As a partner, we will work on innovative strategies, provide superior support and deliver results for the best experience possible.
3 Steps to High-Value Cases
Contact Us to
Get Started
If you are ready to take your online presence to the next level, schedule a call to see if we are a good fit for your goals.
Develop a Winning
Strategy
As your partner, we will discuss your goals in detail and will develop a winning strategy that will align with your goals.
Increase Your
Bottom Line
Implementation of the winning strategy that will yield greater results and bring you the success you deserve.