Our Retargeting Ads Benefits
We leverage a full range of internet marketing services that maximizes your firm’s exposure, bringing you a consistent case flow
Highly Targeted Approach
There is no one more qualified as a lead than a someone who has already visited your site, meaning they’ve shown interest in your firm in the past. This root of interest, combined with messaging in your advertisement, will make your firm all the more appealing, and can lift your website conversion rate by as much as 50% by bringing these qualified people back to the site.
Remarketing allows you to serve highly relevant ads. People who have seen an ad six times are twice as likely to convert as those who have only seen it once. Click-through rates may decrease over time, but those who do click are more likely to become leads. Additionally, filters that allow you to drop a cookie ID after a certain period of time address the issue of ad fatigue.
Recapturing Lost Leads
The median conversion rate for attorney websites is 2.07%, with the highest performing firms barely exceeding a 6% conversion rate. The reality is that even the best-performing legal websites fail to convert 94% of their visitors. Retargeting helps you win back these visitors. Remaining visible to potential clients and bringing them back to your site is a crucial marketing strategy.
Retargeting gives you the opportunity to stay in front of potential clients in a very cost-effective way. PPC AdWords can exceed $100 per click, but a click on a remarketing ad will typically cost as little as $1–$3 per click. . You are not charged for impressions. People will see your ad for free. Fees apply only when a user clicks on an ad, which increases ad spend efficiency greatly.